The M word and the 50% rule

It’s probably the most important word in business.

It’s not an exciting word but it is THE key to your Entrepreneurial Wealth.

It’s the ‘M’ word.

The ‘M’ word is ‘Marketing.’

Over the last two decades I’ve consistently seen two types of business owner. The majority glaze over when you mention the word ‘Marketing’ They’re generally the ones whose businesses are struggling.

The smart ones light up when you mention the ‘M’ word. They’ve discovered that getting great at Marketing is the single most important skill for generating wealth.

Ideally you should be spending at least 50% of your time on Marketing. However, the trickiest part is knowing where to start.


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