Thinking positively about your business…continued

Marketing

The science behind luxury marketing. Use this information as you see fit if applicable in your business. A new study in neuromarketing suggests purchase of luxury items spurs…well, more purchase of luxury items. Are sales in this case a form of marketing? Yes, the research seems to suggest. Fast Company

Which customers do you most value? One business guru suggests the real path to marketing success is to limit the number of customers you target. You’re used to trying to provide value for them. Now perhaps it’s time for you to decide who gives the best value back. Bloomberg BusinessWeek

Strategy

Who is your ideal client? As suggested above, finding the ideal customer for your product your service can be the key to success in your marketing efforts and way to grow your business exponentially. But the key step, says business coach John Assaraf, is to figure out who those customers are first. One Coach

Is your business in need of acceleration? In this post, business expert Rieva Lesonky has a look at what accelerators can do for small business startup and growth. There are new trends emerging in the world of small business acceleration and some may prove helpful to your business. Small Business Trends

Finance

SBA puts small biz lending into overdrive. It’s debatable whether small business lending should truly be the main priority when it comes to stimulating small business growth. But clearly, the U.S. Small Business Administration thinks so and is pushing through initiatives with less paperwork and red tape than usual to lend more money to the small business sector. CNN Money

Hey, if you really need money…  There are other places to get it besides the SBA. There are, of course, legitimate reasons you might need some financing along the way as your small business grows. Just remember, though, there are many ways to get the cash you need WITHOUT a bank loan (and without giving away equity.) We know you’ve heard some of these before, but the post adds a bit of perspective you may find helpful. Small Biz Bee

Policy

How’s your health insurance cost? One small business owner says he’s actually seen a decline in healthcare costs over the summer despite the claims about “Obamacare” but don’t look to closely. Though Paul Downs says he may be in line for a tax credit as well, in the end he’ll probably take a “penalty Payment” rather than go on providing health insurance for his workers. So much for healthcare progress. You’re the Boss

Want to encourage small business growth? Try taking some cues from Europe, suggests Scott Shane, a professor of entrepreneurial studies at Case Western University. In particular, Shane suggests U.S. policy makers should consider Europe’s lower tax rates and a greater respect for the role of entrepreneurs in the economy. Food for thought. Bloomberg BusinessWeek

Self-development

Turning failure into feedback. The worst thing you can imagine has happened. You’ve lost that big account, the one that represents either substantial revenue or prestige (or both) to your firm. What do you do now? How about turning this into something positive? Mountain Moving Mindset

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