Creating a ruthless marketing strategy. No, it’s never about being ruthless in the way you market to prospects or the way you treat your customers. Creating a ruthless marketing strategy means being ruthless in cutting out marketing activities that don’t achieve your central marketing goals. Why make the cuts? Because these activities may take time and resources away from activities that are much more effective in reaching your marketing goals. M4B Marketing

Think marketing isn’t an important part of your business mix? The best marketing is still a great product or service and great customer service as we’ve said before. But it turns out that’s still marketing and, as an entrepreneur, you had better be ready and able to do it. Spreading the word about your great product or service is a huge part of what successful businesses do. What plans do you have for sharing your awesomeness with the world?


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