Google Pay Per Click – PPC

Today I want to focus on updating you on one of the most important developments in Internet Marketing.

Whatever type of business you are in, whatever your size, you can use this revolution in Marketing to increase your profits.

If you were to ask me what the single most important development in marketing has been over the last two years, the answer would be clear:

Pay per click Advertising.

Now at this point, you’re either familiar with pay per click advertising and have a sense of what it involves – or it’s not something you’ve come across.

Whatever the case – read on. I’ve discovered over the last few months that 90% of the businesses who already use pay per click advertising, have no idea of its real potential and are losing out on fortunes.

Let me be clear with you about how important this is. I have never seen one single marketing strategy that can so dramatically improve so many business’s performance in such a short period of time.

This is a subject I am going to return to in the near future – but for now, here are the essential ‘s that you need to know about.

If you’re new to this, pay per click advertising simply means paying to put a listing for your website at, or near the top of the search engines. With a few variations, it basically means you’re paying to get to the top of the search engines.

How cool is that? If you sell dog training videos, you can be at the top of the search engine results for anyone who does a search for ‘dog training videos’ – within an hour!

But you don’t actually pay a penny to appear at the top of those results. You only pay when somebody clicks to visit your site. That’s why it’s called ‘pay per click.’

How much you pay for each click depends on how much competition there is for the search terms (such as dog training video) that you want to use, and how high up on the search engine you want to be. Either way, you choose how much to pay – and you can also specify a maximum daily budget.

But what’s important to realise is that this isn’t just about search engines and internet marketing. The principles here involve the first and biggest marketing revolution of the 21st Century.

There’s a reason those nice people at Google have become Billionaires. They have created the most effective direct marketing tool in the world. Why? Because there is simply no easier and faster way in the world to reach qualified potential buyers. The impact for you and your business could be enormous.

If you’re new to marketing, the term ‘qualified potential buyers’ just means, ‘people who want to buy your stuff.’ Let’s go back to the example of selling dog training videos. How would you traditionally sell a dog training video? Well, you might advertise in the dog magazines and hope that a few out of every thousand people flicking through the magazine could be persuaded to read your ad – and then buy your video.

Compare that to an ad that only appears for people who’ve specifically searched for the term ‘dog training video.’ What do these people have in common? They’re almost certainly seriously thinking about buying a video – right now! To be able to reach such precisely targeted buyers is a business owner’s dream. Well for you and I it’s now a dream come true.

In a moment, I will share with you some of the advanced pay per click strategies that can significantly increase your response rate. But first, here are some of the basics……


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