Gerber writes that you should integrate your most effective innovations into your processes and routines:

Once you innovate a process and quantify its impact on your business, once you find something that works better than what preceded it, once you discovered how to increase the “yeses” from your customers, your employees, your suppliers, and your lenders — at that point, it’s time to orchestrate the whole thing.  Orchestration is the elimination of discretion, or choice, at the operating level of your business.  Without Orchestration, nothing could be planned, and nothing anticipated — by you or your customer.  If you’re doing everything differently each time you do it, if everyone in your company is doing it by their own discretion, their own choice, rather than creating order, you’re creating chaos.


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